Strategic Repositioning of Koforidua Polytechnic

  • Samuel Okae-Adjei Department of Marketing, Koforidua Polytechnic, P.O.Box 981, Koforidua, Ghana

Abstract

The study seeks to find out what changes are taking place in strategy in Koforidua Polytechnic and why? The methodology used in the study is based on qualitative approaches of documentary analysis. Data is collected through a content analysis of relevant documents. The scope of the study is limited to the researcher's interpretation of the strategic changes identified and articulated in official polytechnic documents. A framework for assessing and modeling changes in strategy provided by Ginsberg (1988) is adapted to suit the higher education context and applied in the analysis. The adapted framework is used as a tool to conceptualize changes in strategy in Koforidua Polytechnic. The findings indicate significant changes in strategy in Koforidua Polytechnic. The leadership of the polytechnic has introduced new strategic directions for the polytechnic, focusing on the provision of infrastructure facilities, improving financial resource mobilization, promoting research, strengthening collaborative partnership at home and abroad, and promoting good governance and planning. External and internal conditions provide pressure for the shift in strategic direction. The change in direction is a necessary measure which ensures the future of the polytechnic.

Keywords: Strategy, Strategic change, Strategic planning, Higher education, Koforidua Polytechnic.

Published
2020-03-12
How to Cite
Okae-Adjei, S. (2020). Strategic Repositioning of Koforidua Polytechnic. International Journal of Technology and Management Research, 1(2), 84-94. https://doi.org/10.47127/ijtmr.v1i2.27